Our Modern Marketing Framework™ (MMF) is a unique resource that humanises business communications in the modern digital world. Created from our experience, knowledge and insights gained over more than 20 years of business consultation, its unique structure, vision and capabilities empower businesses with a simple, straightforward guide to design their own integrated strategies, campaigns and tactics aimed at activating brands and achieving sales results. Its modular structure is flexible and adaptable, so users can begin a route to market from any point in the framework and create their own bespoke campaign.
In today’s rapidly evolving business landscape, staying ahead requires more than just keeping up with trends—it demands innovation that resonates with both your brand and your audience. This is why we developed the Modern Marketing Framework™ (MMF), a powerful solution to help businesses achieve this.
With offices in Australia, Singapore and the UK, we support B2B clients by providing a comprehensive suite of services designed to boost sales, brand visibility, and customer engagement. But how does our Modern Marketing Framework deliver a potent competitive advantage?
Modern Marketing is about more than just traditional tactics. It’s about aligning your sales, marketing, and communications to create a unified strategy that builds meaningful relationships with your audience. Our approach focuses on Targeting, Enablement, and Demand (TED)—key pillars that eliminate the silos separating corporate functions, enabling businesses to operate with focus and agility.
Your business journey begins with understanding your business plans, challenges, and goals. Our free consultation can bring immense value by providing an integrated sales, marketing, and communications initiative that you can immediately put into effect. You can also book a Modern Marketing Workshop where Marketing and Communications teams come together to plan an integrated campaign for increased business value.
Our MMF incorporates over two decades of insights from business consultation, and it’s designed to be a timeless resource in a fast-changing marketing landscape. The framework humanises business communications, combining creativity, science, and technology into a cohesive system that amplifies your brand’s voice and impact.
The MMF's modular, adaptable structure means your business can start at any point—whether it’s refining brand messaging, launching a campaign, or leveraging data-driven strategies to enhance customer engagement.
At Vermilion Pinstripes, we believe that technology is an enabler, not a replacement for human connection. Modern Marketing leverages the latest in digital tools—from CRM systems like HubSpot to automation platforms and SEO strategies—to build and nurture relationships with customers.
We develop beautiful, functional websites that drive action, and we run effective online campaigns designed to identify and nurture leads throughout their customer lifecycle.
When sales and marketing teams work together, companies see dramatic results: 36% higher customer retention and 38% higher sales win rates, according to The TAS Group. Vermilion Pinstripes’ Modern Marketing Framework is designed to align these critical functions, ensuring that your business can sell without selling—turning marketing into a growth engine that supports sales.
(Source: Marketing-Engineers.co.uk)
Our TED approach helps teams stay accountable, providing measurable sales and marketing metrics that drive performance.
Vermilion Pinstripes’ Modern Marketing Framework™ gives your business the tools you need to lead in your industries, build admirable brand experiences, and generate sustainable growth. It’s not just about delivering marketing services—it’s about empowering companies to sell without selling, fostering relationships, and driving long-term success.
Are you ready to embrace the power of Modern Marketing? Contact Vermilion Pinstripes for a free consultation or book a workshop today to start building your competitive advantage.