--- title: How to work with PR for Lead Generation? | Vermilion Pinstripes Australia Singapore UK description: Should PR be responsible for lead generation? Understand the difference between your Comms and Marketing department job scopes. image: https://www.vermilionpinstripes.com/hubfs/Feature%20Image%20for%20Blogs%20%282%29.png --- [Skip to content](https://www.vermilionpinstripes.com/blog/how-to-work-with-pr-for-lead-generation#main-content) [![9d665f\_faca218ac5324120b9ad667e55103fb3~mv2](https://www.vermilionpinstripes.com/hs-fs/hubfs/9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg?width=1181&height=293&name=9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg)](https://www.vermilionpinstripes.com/) - Services Show submenu for Services - [Sales Empowerment](https://www.vermilionpinstripes.com/b2b-sales) - [Marketing Growth Engine](https://www.vermilionpinstripes.com/mge-start) - [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-for-large-businesses) - [Small Business Marketing](https://www.vermilionpinstripes.com/small-business-marketing) - [B2B Communications](https://www.vermilionpinstripes.com/b2b-communcations) - [Modern Website Design](https://www.vermilionpinstripes.com/website-design) - [Outdoor Advertising](https://www.vermilionpinstripes.com/outdoor-advertising) - [Buy Domain Name](https://ugkk8aet.storefront.ds.network/) - [About Us](https://www.vermilionpinstripes.com/about-us) Show submenu for About Us - [Contact Us](https://www.vermilionpinstripes.com/contact) - [Blogs](https://www.vermilionpinstripes.com/blog) Open main navigation Close main navigation - Services Show submenu for Services - [Sales Empowerment](https://www.vermilionpinstripes.com/b2b-sales) - [Marketing Growth Engine](https://www.vermilionpinstripes.com/mge-start) - [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-for-large-businesses) - [Small Business Marketing](https://www.vermilionpinstripes.com/small-business-marketing) - [B2B Communications](https://www.vermilionpinstripes.com/b2b-communcations) - [Modern Website Design](https://www.vermilionpinstripes.com/website-design) - [Outdoor Advertising](https://www.vermilionpinstripes.com/outdoor-advertising) - [Buy Domain Name](https://ugkk8aet.storefront.ds.network/) - [About Us](https://www.vermilionpinstripes.com/about-us) Show submenu for About Us - [Contact Us](https://www.vermilionpinstripes.com/contact) - [Blogs](https://www.vermilionpinstripes.com/blog) - [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-framework-growth-engine) [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-framework-growth-engine) [All posts](https://www.vermilionpinstripes.com/blog/all) December 19, 2017 # How to work with PR for Lead Generation? ![Picture of Veronica Lind](https://www.vermilionpinstripes.com/hs-fs/hubfs/Veronica%20Lind%20Vermilion%20Pinstripes%20Business%20and%20Marketing%20Technologist.jpg?width=50&name=Veronica%20Lind%20Vermilion%20Pinstripes%20Business%20and%20Marketing%20Technologist.jpg)   Veronica Lind  ·  1 minute read [![PR for lead generation | Vermilion Pinstripes Australia Singapore UK](https://www.vermilionpinstripes.com/hs-fs/hubfs/Blogs-vermilionpinstripes/95a0a4_f3cd171ef917464ea769212063283662~mv2.jpeg?width=925&height=226&name=95a0a4_f3cd171ef917464ea769212063283662~mv2.jpeg)](https://www.vermilionpinstripes.com/en/contact) Working with a restaurant chain for B2C PR, there were always specific food reviewers that we target for our client. It’s been known that every time a positive food review is posted by these reviewers, the restaurants would be packed for at least 2 to 4 weeks straight. That’s the power of positive PR coverage. And I’ve been asked before – can PR do lead generation in B2B environments? By taking that on, the Communications Department would also be taking on the burden of lead generation quota and working closely with the sales teams. ![Working in teams | Vermilion Pinstripes Australia Singapore UK](https://www.vermilionpinstripes.com/hs-fs/hubfs/Blogs-vermilionpinstripes/11062b_68c2fb9becc3416eb32ce2dde9b7493e~mv2.jpg?width=925&height=616&name=11062b_68c2fb9becc3416eb32ce2dde9b7493e~mv2.jpg) In today’s environment, businesses are trying to achieve more with fewer resources. Hence, I can understand why they ask that PRs take on the responsibility of lead generation. My answer to my clients is that PR should not be responsible for lead generation. Instead, let’s use PR strategically for brand awareness, brand creation and advocacy to stand out in a crowded marketplace and gain customer confidence. What I would advocate is for PR to work closely with marketing to drive and execute a *brand-led, personalisation strategy*. In that way, the market will bond with the brand and the business benefits with better quality leads. That's [Modern Marketing](https://www.vermilionpinstripes.com/nearly-everything-you-need-to-know-about-modern-marketing)! I’ve been working closely with our communications strategist, [Joh Ju](https://www.vermilionpinstripes.com/our-team-joh-ju-koh) for many years now. Let's see what Joh Ju has to say about [PR managers being responsible for lead generation](https://www.vermilionpinstripes.com/communications/should-pr-managers-be-responsible-for-lead-generation). We firmly believe that that a brand-led and personalisation strategy is the most effective engagement for long-term business success. It's [Modern Marketing](https://www.vermilionpinstripes.com/nearly-everything-you-need-to-know-about-modern-marketing). Who else is best at content in your organisation? Look towards the communications teams! Here's how we have been leveraging them. - Message development - Campaign strategy planning and development - Content development and management - Inbound communications leveraging marketing technologies - Measurement and analytics [Contact Vermilion Pinstripes for a Happy Business](https://www.vermilionpinstripes.com/contact) ![Card image icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/raw_assets/public/themes/generator/images/icons/calendar-check.svg) ### **[Book a 30-minute Free Consultation](https://api.leadconnectorhq.com/widget/bookings/30-min-consult-to-build-business-confidence)** Keep on making waves in the digital world! Our experts are ready to support you—schedule your free 30-minute consultation today. [Book Now](https://api.leadconnectorhq.com/widget/bookings/30-min-consult-to-build-business-confidence)       Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.vermilionpinstripes.com/blog/how-to-work-with-pr-for-lead-generation) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.vermilionpinstripes.com/blog/how-to-work-with-pr-for-lead-generation) [twitter icon](https://twitter.com/intent/tweet?url=https://www.vermilionpinstripes.com/blog/how-to-work-with-pr-for-lead-generation) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.vermilionpinstripes.com/blog/how-to-work-with-pr-for-lead-generation) [envelope icon](mailto:?body=https://www.vermilionpinstripes.com/blog/how-to-work-with-pr-for-lead-generation) ## Related posts [![Veronica Lind](https://www.vermilionpinstripes.com/hubfs/Feature%20Image%20for%20Blogs%20%287%29-1.png)](https://www.vermilionpinstripes.com/blog/using-pr-to-tell-the-world-you-are-open-for-business) [B2B communications](https://www.vermilionpinstripes.com/blog/topic/b2b-communications) #### [Using PR to Tell the World You’re Open for Business](https://www.vermilionpinstripes.com/blog/using-pr-to-tell-the-world-you-are-open-for-business) May 25, 2020 [![Koh Joh Ju Communications Strategist Vermilion Pinstripes | Vermilion Pinstripes Australia Singapore UK](https://www.vermilionpinstripes.com/hubfs/Koh%20Joh%20Ju%20Communications%20Strategist%20Vermilion%20Pinstripes.jpg)](https://www.vermilionpinstripes.com/blog/sell-without-selling) [B2B communications](https://www.vermilionpinstripes.com/blog/topic/b2b-communications) #### [Sell without Selling!](https://www.vermilionpinstripes.com/blog/sell-without-selling) December 20, 2017 [![Digital marketing or PR | Vermilion Pinstripes Australia Singapore UK](https://www.vermilionpinstripes.com/hubfs/Ads-01.jpg)](https://www.vermilionpinstripes.com/blog/digital-marketing-or-pr) [B2B communications](https://www.vermilionpinstripes.com/blog/topic/b2b-communications) #### [Digital Marketing or PR?](https://www.vermilionpinstripes.com/blog/digital-marketing-or-pr) December 18, 2017 ###### Related posts [![Vermilion Pinstripes helps My Body My Pilates thrive in their clients health](https://www.vermilionpinstripes.com/hubfs/Modern%20Marketing/my%20body%20my%20pilates%20health%20consultant%20companies.png)](https://www.vermilionpinstripes.com/blog/empowering-health-for-my-body-my-pilates) [Our Work](https://www.vermilionpinstripes.com/blog/topic/our-work) #### [Empowering Health for My Body My Pilates](https://www.vermilionpinstripes.com/blog/empowering-health-for-my-body-my-pilates) February 6, 2026 [![Modern Marketing that Builds Business Confidence: Transforming Marketing into a Growth Engine](https://www.vermilionpinstripes.com/hubfs/MNC%20Dental/Dr%20Molham%20consulting%20with%20patient.png)](https://www.vermilionpinstripes.com/blog/modern-marketing-that-builds-business-confidence-transforming-marketing-into-a-growth-engine) [Our Work](https://www.vermilionpinstripes.com/blog/topic/our-work) #### [Modern Marketing that Builds Business Confidence: Transforming Marketing into a Growth Engine](https://www.vermilionpinstripes.com/blog/modern-marketing-that-builds-business-confidence-transforming-marketing-into-a-growth-engine) January 24, 2026 [![2025 Year-End Reflections: Building Brilliant Growth Engines Together | Vermilion Pinstripes](https://www.vermilionpinstripes.com/hubfs/Blogs-vermilionpinstripes/VP%20HNY%20Christmas.png)](https://www.vermilionpinstripes.com/blog/2025-year-end-reflections-building-brilliant-growth-engines-together) [Our Work](https://www.vermilionpinstripes.com/blog/topic/our-work) #### [2025 Year-End Reflections: Building Brilliant Growth Engines Together](https://www.vermilionpinstripes.com/blog/2025-year-end-reflections-building-brilliant-growth-engines-together) December 16, 2025 [![Vermilion Logo](https://www.vermilionpinstripes.com/hs-fs/hubfs/9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg?width=300&height=74&name=9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg "Vermilion Logo")](https://www.vermilionpinstripes.com/) With offices in Australia, Singapore, UK, and Europe Vermilion Pinstripes is an integrated sales, marketing and communications agency with a team of creative, business and technology professionals who can help you on your journey of growth. 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