--- title: Growing in abundance with the Wood Dragon in 2024 description: Vermilion Pinstripes and Brilliant-Online look back in 2023 celebrating our clients' journeys and looking forward to the Wood Dragon in 2024. image: https://www.vermilionpinstripes.com/hubfs/Blogs-vermilionpinstripes/95a0a4_f277c6ad1d6f4e269d3829f7198bd4ab~mv2.jpeg --- [Skip to content](https://www.vermilionpinstripes.com/blog/growing-in-abundance-with-the-wood-dragon-in-2024#main-content) [![9d665f\_faca218ac5324120b9ad667e55103fb3~mv2](https://www.vermilionpinstripes.com/hs-fs/hubfs/9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg?width=1181&height=293&name=9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg)](https://www.vermilionpinstripes.com/) - Services Show submenu for Services - [Sales Empowerment](https://www.vermilionpinstripes.com/b2b-sales) - [Marketing Growth Engine](https://www.vermilionpinstripes.com/mge-start) - [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-for-large-businesses) - [Small Business Marketing](https://www.vermilionpinstripes.com/small-business-marketing) - [B2B Communications](https://www.vermilionpinstripes.com/b2b-communcations) - [Modern Website Design](https://www.vermilionpinstripes.com/website-design) - [Outdoor Advertising](https://www.vermilionpinstripes.com/outdoor-advertising) - [Buy Domain Name](https://ugkk8aet.storefront.ds.network/) - [About Us](https://www.vermilionpinstripes.com/about-us) Show submenu for About Us - [Contact Us](https://www.vermilionpinstripes.com/contact) - [Blogs](https://www.vermilionpinstripes.com/blog) Open main navigation Close main navigation - Services Show submenu for Services - [Sales Empowerment](https://www.vermilionpinstripes.com/b2b-sales) - [Marketing Growth Engine](https://www.vermilionpinstripes.com/mge-start) - [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-for-large-businesses) - [Small Business Marketing](https://www.vermilionpinstripes.com/small-business-marketing) - [B2B Communications](https://www.vermilionpinstripes.com/b2b-communcations) - [Modern Website Design](https://www.vermilionpinstripes.com/website-design) - [Outdoor Advertising](https://www.vermilionpinstripes.com/outdoor-advertising) - [Buy Domain Name](https://ugkk8aet.storefront.ds.network/) - [About Us](https://www.vermilionpinstripes.com/about-us) Show submenu for About Us - [Contact Us](https://www.vermilionpinstripes.com/contact) - [Blogs](https://www.vermilionpinstripes.com/blog) - [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-framework-growth-engine) [Modern Marketing](https://www.vermilionpinstripes.com/modern-marketing-framework-growth-engine) [All posts](https://www.vermilionpinstripes.com/blog/all) December 31, 2023 # Growing in abundance with the Wood Dragon in 2024 ![Picture of Veronica Lind](https://www.vermilionpinstripes.com/hs-fs/hubfs/Veronica%20Lind%20Vermilion%20Pinstripes%20Business%20and%20Marketing%20Technologist.jpg?width=50&name=Veronica%20Lind%20Vermilion%20Pinstripes%20Business%20and%20Marketing%20Technologist.jpg)   Veronica Lind  ·  6 minute read ### ![Happy holidays | Vermilion Pinstripes Australia Singapore UK](https://www.vermilionpinstripes.com/hs-fs/hubfs/Blogs-vermilionpinstripes/95a0a4_f277c6ad1d6f4e269d3829f7198bd4ab~mv2.jpeg?width=925&height=229&name=95a0a4_f277c6ad1d6f4e269d3829f7198bd4ab~mv2.jpeg) #### The Wood Dragon of 2024 is expected to bring about growth, progress, and abundance. Are you ready for it? In today's challenging environment, do you want your business to stay adaptable? If yes, consider Modern Marketing, because it can help you thrive through business challenges and make your development sustainable. Throughout 2023, businesses have been grappling with a familiar set of economic challenges e.g. escalating cost of operations, shortages in skilled workers, the impact of higher interest rates, and a decline in customer demand. Official forecasts from the NSW Government and Reserve Bank of Australia (RBA) indicate that the current slow economic activity will filter into 2024. We have also experienced our fair share of ups and downs in 2023. Before we move ahead for the new year, let us look back at 2023. This annual review practice is both healthy and motivating for us, helping us to celebrate our victories and recapitulate our key lessons learned. With the last couple of years being such difficult ones, it is even more important to remind ourselves why we do what we do, and that it is worth it.  ### Our clients are thriving! Throughout 2023, we collaborated with our clients across Asia Pacific to continually strengthen engagement with their customers.  ##### Avery Dennison Graphics Solutions In Australia, Avery Dennison Graphics Solutions kicked off the year with a roar, celebrating the official opening of their [new training and innovation centre](https://graphicsap.averydennison.com/en/home/news/press-releases/2023-03-15.html) in Brisbane, the first of its kind for the company in the Asia Pacific region. The investment in this centre, with materials science capabilities to explore creative uses and applications for Avery Dennison’s portfolio of cutting-edge vinyl film and wrapping solutions, will inspire and nurture the next generation of graphics solutions professionals to bring their creativity to life. [![Avery Dennison opens innovation centre in Brisbane.jpg](https://www.vermilionpinstripes.com/hs-fs/hubfs/AVERY%20DENNISON/Avery%20Dennison.jpg.webp?width=1480&height=986&name=Avery%20Dennison.jpg.webp)](https://www.brilliant-online.com/post/avery-dennison-opens-new-training-and-innovation-centre-in-brisbane) Also early in the year, Avery Dennison Graphics Solutions made a [powerful statement in matte](https://graphicsap.averydennison.com/en/home/news/press-releases/2023-03-21.html) with Red Bull Ampol Racing at the highly demanding and intensely competitive 2023 Supercars Championship. The Red Bull Ampol Racing team relies on Avery Dennison high-performance wraps to protect its new livery and cars from the searing heat and dangerous road debris.  ##### Construction Professionals Pte Ltd In Singapore, one of the country’s foremost construction site supervision services companies, Construction Professionals Pte Ltd, celebrated its [20th successful year](https://www.constructionprofessionals.com.sg/) with several collaborations with Vermilion Pinstripes. These tactics, involving a new corporate brochure, flyers for their comprehensive suite of training services, and a special anniversary blog feature, were part of the strengthened engagement with their customers.   Its sister company, PM Link, is one of Singapore’s best-known independent project management firms and is undergoing [business transformation](https://www.pmlink.com.sg/news), involving its team members on its “Reimagine 2.0” journey. The teams unite to drive improvements in quality, technology and sustainability within the organisation. We are proud to enable PM Link to sustain its ongoing communications with customers and prospects with a series of blogs and a new corporate brochure.  We are also happy to have collaborated with partners behind the scenes, supporting clients in brand communications. These clients include the Institute of Chartered Accountants of Singapore (ISCA), which marked its 60th year with a regal [annual report](https://isca.org.sg/about-us/about-the-institute-of-singapore-chartered-accountants/annual-report/annual-report-2022-2023) issued to its stakeholders and the Singapore Cancer Society ([SCS](https://www.singaporecancersociety.org.sg/about/publications/48-annual-reports/273-annual-report-2022.html)). As experienced communications professionals, we get called in by clients to help them manage major issues or concerns with crisis communications services. We always feel that companies need to start early planning on how they should respond to crises with an effective communications plan. So, we put a guide, [10 Steps to An Effective Crisis Communication Plan](https://share.hsforms.com/1PJiElNf2SsCdN8oOfIUcVQ1hen3?__hstc=98214656.3d8afadafd536d1ff58baf70d65226d8.1712074089763.1721376388039.1721396877795.45&__hssc=98214656.3.1721396877795&__hsfp=3758254977), on our blog for businesses to [download for free](https://share.hsforms.com/1PJiElNf2SsCdN8oOfIUcVQ1hen3?__hstc=98214656.3d8afadafd536d1ff58baf70d65226d8.1712074089763.1721376388039.1721396877795.45&__hssc=98214656.3.1721396877795&__hsfp=3758254977) and start building their plan. In the throes of Q3 2023, Vermilion Pinstripes was enlisted by a non-profit organisation (NPO) grappling with a crisis stemming from a highly anticipated collaboration with a prominent event management firm in Australia. Social media platforms became a battleground for the NPO, inundated with a barrage of negative comments from members expressing frustration and, at times, unfounded allegations. Stepping into our role as seasoned communications professionals, we swiftly partnered with the NPO's leadership to orchestrate a strategic response. Our expertise in meticulous fact-finding and a proactive approach allowed us to address concerns transparently and efficiently. Within a mere 48 hours, Vermilion Pinstripes played a pivotal role in restoring trust within the community, exemplifying our commitment to navigating crises with agility and proficiency. ##### TG's Child Care is sweeping awards [TG's Child Care](https://www.tgschildcare.com.au/) has been thriving through the decades. They swept several awards this year.  Read about TG's amazing wins at the 2023 Wauchope & Hinterland Business Awards [here](https://www.brilliant-online.com/post/tgs-child-care-is-a-winner). - 2023 KindiCare Excellence Awards Rating 9.0 Excellent - Armidale - 2023 Meg Barnden-Hyde for Educational Leader Excellence Award at Australian Childcare Alliance (ACA) Excellence in Early Childhood Education Awards - 2023 Employer of Choice (20 employees or more) at Wauchope & Hinterland Business Awards - 2023 Excellence in Professional Services (21 employees or more) at Wauchope & Hinterland Business Awards - 2023 Highly Commended - Excellence in Large Business at Wauchope & Hinterland Business Awards [![tgs urangan beach kindy ESG two children out at the beach](https://www.vermilionpinstripes.com/hs-fs/hubfs/TGs%20Child%20Care/Urangan/tgs%20urangan%20beach%20kindy%20ESG%20two%20children%20out%20at%20the%20beach.jpeg?width=2048&height=1536&name=tgs%20urangan%20beach%20kindy%20ESG%20two%20children%20out%20at%20the%20beach.jpeg)](https://www.brilliant-online.com/post/tgs-child-care-takes-esg-above-and-beyond) TG's Child Care is one of the earliest in the early childhood education industry to implement ESG (Environmental, Social, Governance). ESG helps to enhance their business strategy and be trusted as the stewardship of the children’s future. TG's is committed to a long term vision to continue with their lifelong mission of making Playing is Learning for Life not just sustainable but also relevant to the ever-changing modern world. Read about TG's Child Care take on ESG [here](https://www.brilliant-online.com/post/tgs-child-care-takes-esg-above-and-beyond). ##### Panoptic Vision's Myopia campaign We have been helping [Panoptic Vision](https://www.panopticvision.com.au/)to launch their [Myopia](https://www.panopticvision.com.au/myopia) campaign. From website to blogs to social media posts, we are with Panoptic Vision to build awareness and promote eye health.  ##### The Aussie Wrapper launches new property investing service We helped[The Aussie Wrapper](https://www.aussiewrapper.com.au/)launch a new [property investing service](https://www.aussiewrapper.com.au/properties-for-sale) to recommend clients find the best luxury house and land properties on the market.  When it comes to getting creative with marketing ideas, remember our [Free Marketing and Communications Resources and Tools](https://share.hsforms.com/181CusCduR7OFpT3A4Fa3CQ1hen3)are always available, and check out our latest Crafting Irresistible Product Ideas workbook.  ##### Micro Business Forum's 20th Anniversary The friendliest business network in town, [Micro Business Forum,](https://www.microbusinessforum.org.au/) celebrated their [20th Anniversary](https://www.microbusinessforum.org.au/single-post/time-for-celebration-and-connection) this year. If you're a small business wondering where to find people on a similar journey to yours, make sure you [join MBF](https://www.microbusinessforum.org.au/join-mbf) and be a part of a community of other entrepreneurial spirits.  ##### Taiton Resources is now on the ASX Taiton Resources (T88) has gone IPO and is now on the ASX board. Congratulations! Learn more about their [projects](https://www.taiton.com.au/projects). ##### My Blue Tea is going Coconuts! Coconut lovers are having a delightful year with [My Blue Tea](https://www.mybluetea.com.au/) launching their healthy coconut products to make authentic dishes we so love from home. Whether it's their Toasted Hawaiian Coconut Chips or Coconut Shake Kits, you'll want to stock up your pantry with the whole range. Drool [here](https://www.mybluetea.com.au/coconut)!  ##### The Roving Trainer launches new website Barbara Smith is helping clients keep their digital skills fresh and agile! Check out her [new website](https://www.rovingtrainer.com.au/).  ##### Port Macquarie Hastings Heritage wins Travelers' Choice award Mitch McKay's walking tours have made their mark! He won the Trip Advisor Travelers' Choice for #1 Activity to Do in Port Macquarie this year. We've also introduce gift vouchers which you can purchase online. Check out his [tours](https://www.pmheritage.com.au/walking-tours) and see Port Macquarie through a new lens!  ##### Hastings District Flying Club has a new plane! HDFC is soaring high with their third Sling2 purchase due to a high demand in flying. Learn more [here](https://www.brilliant-online.com/post/a-new-aircraft-for-hastings-district-flying-club).  ##### AMSA Celebrates Friendship, Multiculturalism & Excellence AMSA's [Annual Dinner 2023](https://www.amsa.com.au/post/a-brilliant-night-celebrating-friendship-multiculturalism-and-excellence)was an amazing night to bring together all our communities across different cultures to celebrate our diversity, achievements and contributions.  ##### Innovation Award Our [Brilliant-Online](https://www.brilliant-online.com/) magazine has been spreading its magic and this year, Brilliant-Online won the Excellence in Innovation at the 2023 Wauchope & Hinterland Business Awards! Read the story [here](https://www.brilliant-online.com/post/brilliant-online-won-excellence-in-innovation-business-award).  [![Proud Brilliant-Online team with Mayor Peta Pinson at the awards | Vermilion Pinstripes Australia Singapore UK](https://www.vermilionpinstripes.com/hs-fs/hubfs/Blogs-vermilionpinstripes/95a0a4_f5e292c53b814075ba8efea49113d582~mv2.webp?width=800&height=532&name=95a0a4_f5e292c53b814075ba8efea49113d582~mv2.webp)](https://www.brilliant-online.com/post/brilliant-online-won-excellence-in-innovation-business-award)Proud Brilliant-Online team with Mayor Peta Pinson at the awards ### Famous encounters in 2023 Clearly one of the biggest highlights of 2023 was the FIFA Women's World Cup, and we got to cover the story of these Super Heroes!  [![Brilliant Magazines](https://www.vermilionpinstripes.com/hs-fs/hubfs/Brilliant%20December%202023/Brilliant%20Magazines.png?width=1200&height=300&name=Brilliant%20Magazines.png)](https://www.brilliant-online.com/brilliant-magazine) We also met the world famous [Chef Martin Yan](https://www.brilliant-online.com/post/world-renowned-chef-martin-yan-of-yan-can-cook-in-sydney) of Yan Can Cook and caught up with him when he was in Sydney at a collaborative event with Chef Jackie M. Another amazing food personality we caught up with this year was [MasterChef Judge Audra Morrice](https://www.amsa.com.au/post/audra-morrice-is-curating-the-menu-for-amsas-annual-dinner-2023). She curated the dinner menu of the [Australian Malaysian Singaporean Association (AMSA)](https://www.amsa.com.au/event-details/amsa-annual-dinner-2023-celebrating-friendship-multiculturalism-excellence) Annual Dinner 2023 at the impressive Accor Stadium. Read the latest [Brilliant Magazine](https://www.brilliant-online.com/brilliant-magazine) [![Brilliant Magazine Dec 2023 | Vermilion Pinstripes Australia Singapore UK](https://www.vermilionpinstripes.com/hs-fs/hubfs/Blogs-vermilionpinstripes/95a0a4_ea0c18cc91de4e5db7a44a1b52f4daa4~mv2.jpeg?width=800&height=1131&name=95a0a4_ea0c18cc91de4e5db7a44a1b52f4daa4~mv2.jpeg)](https://www.brilliant-online.com/brilliant-magazine) ### CSR Events supporting our local communities ##### Children's Superhero Art Competition Corporate Social Responsibility (CSR) events are more important now than ever in supporting our local trades. Brilliant-Online was a sponsor at this year's [Children's Superhero Art Competition](https://www.brilliant-online.com/post/congratulations-to-the-winners-of-the-children-s-superhero-art-show-at-wauchope-art-gallery) at the Wauchope Art Gallery in September. Young artists were invited to submit their vision of a superhero and their artworks went on display at the Wauchope Art Gallery. The event attracted an amazing 265 entries from the community.  ### Modern Marketing to strengthen our community [Veronica Lind](https://www.vermilionpinstripes.com/our-team-veronica-lind) has been reelected as President of Micro Business Forum this year to support micro business owners in Port Macquarie. Veronica has seen MBF grow through the years and its challenges and she has been bringing her experience and expertise as Vermilion Pinstripes' Business and Marketing Strategist to the members of MBF. A key event this year was the presentation Veronica did at MBF's [AGM 2023](https://www.microbusinessforum.org.au/single-post/micro-business-forum-announces-new-committee-and-upcoming-events-to-support-businesses) - How to Use AI for Marketing. She gave insights into the world of Artificial Intelligence and how small businesses can use it for sales and marketing automation, email and chat automation, linking a business’ sales, marketing and operations processes. It helped to dispel myths and ease any hesitation small business owners may have about getting into AI. Get curious about using AI for Marketing [here](https://www.brilliant-online.com/post/is-artificial-intelligence-ai-the-new-superhero-for-marketing).  ### Coming up in 2024... The Wood Dragon awaits in 2024, and with such an auspicious animal in the horizon, we can ride on its strength and power to give our business the impulse it needs to prosper. Whether you are looking to take bold, innovative steps or willing to experiment with small changes to make your business sustainable, there are so many avenues to explore that Modern Marketing can help you with. Speak to us at [Vermilion Pinstripes](https://api.leadconnectorhq.com/widget/bookings/30-min-consult-to-build-business-confidence), so we can give you the support you need as you embark on your journey to build business confidence. Chat with our experts today for a [30-min discussion](https://api.leadconnectorhq.com/widget/bookings/30-min-consult-to-build-business-confidence). Meanwhile have a good break, enjoy Christmas and New Year with family and friends. Take time to recharge and get ready to welcome the Wood Dragon. ![Card image icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/raw_assets/public/themes/generator/images/icons/calendar-check.svg) ### **[Book a 30-minute Free Consultation](https://api.leadconnectorhq.com/widget/bookings/30-min-consult-to-build-business-confidence)** Keep on making waves in the digital world! Our experts are ready to support you—schedule your free 30-minute consultation today. [Book Now](https://api.leadconnectorhq.com/widget/bookings/30-min-consult-to-build-business-confidence) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.vermilionpinstripes.com/blog/growing-in-abundance-with-the-wood-dragon-in-2024) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.vermilionpinstripes.com/blog/growing-in-abundance-with-the-wood-dragon-in-2024) [twitter icon](https://twitter.com/intent/tweet?url=https://www.vermilionpinstripes.com/blog/growing-in-abundance-with-the-wood-dragon-in-2024) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.vermilionpinstripes.com/blog/growing-in-abundance-with-the-wood-dragon-in-2024) [envelope icon](mailto:?body=https://www.vermilionpinstripes.com/blog/growing-in-abundance-with-the-wood-dragon-in-2024) ## Related posts [![2025 Year-End Reflections: Building Brilliant Growth Engines Together | Vermilion Pinstripes](https://www.vermilionpinstripes.com/hubfs/Blogs-vermilionpinstripes/VP%20HNY%20Christmas.png)](https://www.vermilionpinstripes.com/blog/2025-year-end-reflections-building-brilliant-growth-engines-together) [Our Work](https://www.vermilionpinstripes.com/blog/topic/our-work) #### [2025 Year-End Reflections: Building Brilliant Growth Engines Together](https://www.vermilionpinstripes.com/blog/2025-year-end-reflections-building-brilliant-growth-engines-together) December 16, 2025 [![Happy Holidays from all of us at Vermilion Pinstripes](https://www.vermilionpinstripes.com/hubfs/Modern%20Marketing/Vermilion%20Pinstripes%20Merry%20Christmas%20Building%20Business%20Confidence%20%26%20Thriving%20into%202022%20!.png)](https://www.vermilionpinstripes.com/blog/the-year-of-progress-from-the-new-normal-to-the-never-normal) [news](https://www.vermilionpinstripes.com/blog/topic/news) #### [The Year of Progress - from the New Normal to the Never Normal](https://www.vermilionpinstripes.com/blog/the-year-of-progress-from-the-new-normal-to-the-never-normal) December 13, 2021 [![Vermilion Pinstripes thank all customers for an amazing 2024](https://www.vermilionpinstripes.com/hubfs/Modern%20Marketing/Happy%20Holidays!.png)](https://www.vermilionpinstripes.com/blog/vermilion-pinstripes-2024-year-in-review) [news](https://www.vermilionpinstripes.com/blog/topic/news) #### [Vermilion Pinstripes 2024 Year in Review](https://www.vermilionpinstripes.com/blog/vermilion-pinstripes-2024-year-in-review) December 10, 2024 ###### Related posts [![Vermilion Pinstripes helps My Body My Pilates thrive in their clients health](https://www.vermilionpinstripes.com/hubfs/Modern%20Marketing/my%20body%20my%20pilates%20health%20consultant%20companies.png)](https://www.vermilionpinstripes.com/blog/empowering-health-for-my-body-my-pilates) [Our Work](https://www.vermilionpinstripes.com/blog/topic/our-work) #### [Empowering Health for My Body My Pilates](https://www.vermilionpinstripes.com/blog/empowering-health-for-my-body-my-pilates) February 6, 2026 [![Modern Marketing that Builds Business Confidence: Transforming Marketing into a Growth Engine](https://www.vermilionpinstripes.com/hubfs/MNC%20Dental/Dr%20Molham%20consulting%20with%20patient.png)](https://www.vermilionpinstripes.com/blog/modern-marketing-that-builds-business-confidence-transforming-marketing-into-a-growth-engine) [Our Work](https://www.vermilionpinstripes.com/blog/topic/our-work) #### [Modern Marketing that Builds Business Confidence: Transforming Marketing into a Growth Engine](https://www.vermilionpinstripes.com/blog/modern-marketing-that-builds-business-confidence-transforming-marketing-into-a-growth-engine) January 24, 2026 [![2025 Year-End Reflections: Building Brilliant Growth Engines Together | Vermilion Pinstripes](https://www.vermilionpinstripes.com/hubfs/Blogs-vermilionpinstripes/VP%20HNY%20Christmas.png)](https://www.vermilionpinstripes.com/blog/2025-year-end-reflections-building-brilliant-growth-engines-together) [Our Work](https://www.vermilionpinstripes.com/blog/topic/our-work) #### [2025 Year-End Reflections: Building Brilliant Growth Engines Together](https://www.vermilionpinstripes.com/blog/2025-year-end-reflections-building-brilliant-growth-engines-together) December 16, 2025 [![Vermilion Logo](https://www.vermilionpinstripes.com/hs-fs/hubfs/9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg?width=300&height=74&name=9d665f_faca218ac5324120b9ad667e55103fb3~mv2.jpg "Vermilion Logo")](https://www.vermilionpinstripes.com/) With offices in Australia, Singapore, UK, and Europe Vermilion Pinstripes is an integrated sales, marketing and communications agency with a team of creative, business and technology professionals who can help you on your journey of growth. 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